A long term relationship with Amsterdam based Cervelo Cycles founder, Gerard Vroomen, allowed us the opportunity to develop a complete branding system from the very birth of the project.
Ralph Dunning had previously worked with Cervelo over the years to design a full range of performance apparel along with positioning the use of the Cervelo ‘e’ as their iconic logo used on bikes and apparel.
That ‘e’ became one of the most recognized symbols in all professional cycling.
The Open Cycle project started with the core DNA of the brand and we developed a complete logo system that is interchangeable with the main Open logo along with the four circles. The system is used on everything from the actual bikes to apparel to all supporting marketing materials.