Dunning - Brand Books
DESIGN & Messaging
In 2016, Dunning Golf commissioned Ralph Dunning to take-over the designs of all brand books and catalogues to enable the brand to regain its lost traction. Once he established the creative direction and parameters for photography, Ralph used his guiding principle of simplicity in design and messaging to execute brand books with a clean, modern and player specific aesthetic. Printed on premium quality paper with a matte feel, each brand book has enabled the Dunning team to grow sales each season while establishing an emotional player connection with the authentic side of the game.